Why is the First Page of Google So Important?

Today more than ever, Google is the all powerful. It crawls the web, determining which pages are the most useful and relevant for its users—for virtually any topic. We don’t just trust Google’s results, we rely on them, to make decisions throughout the day for many aspects of our lives. With such immense power and influence, getting your small business on the first page of Google might seem impossible, or way out of your league. However, it this very power that Google holds that makes it more possible than ever to get on the first page of Google results.
Even still, knowing that you can improve your rank on Google doesn’t convince you that you should. Just what is so important about the first page of Google? In this post we’ll talk about 6 benefits of increasing your rank on search engine results pages.
Related: 6 Ways to Google’s First Page
1. Puts Your Business  in Front of New Customers
Being on the first page of Google is important because it puts your business in front of new customers. For example, let’s say you have a brick and mortar location. If you had the choice between putting your business on the main road that goes through town, or a side street that gets almost no traffic, which one would you choose? The main road of course. Because more people who see your business means more people who can become customers or recommend it to others.
Well, Google gets 167 billion searches per month. So, getting on the first page of Google is like planting your business on the busiest road in town. A very, very large town.
2. Increases Your Online Visibility
Now, what if you had to choose between the main street of a town of just anyone, or the main street of a town full of people who want and need your business? You’d choose the town full of potential customers!
Not only are so many people online today, they are using the internet for purchasing decisions. In fact, 81% of shoppers conduct online research before buying. With reviews, maps, ratings, and descriptions, Google’s search engine results page alone provides a plethora of information—before a user even clicks on a result!
Whether a person clicks on your website or not, being on the first page of Google is important because it puts your business in front of people searching for it. It is like having your business on the busiest street of a town filled with likely customers.
3. Increases Traffic to Your Website
While a search engine results page itself can sometimes supply all the information a person needs, most of the time they are looking to click. One of the main reasons people go on Google is because they are either looking for the answer to a question that is important to them, looking for information to help them do something, or looking for a service that can do it for them. Google’s first page yields about 10 results, and given that 91% of users never even go to the second page, it would appear as though these 10 results are enough.
Not only does being on the first page of Google drastically increase traffic to your website; not being on the first page of Google has a huge disadvantage. In fact, the first page of Google captures at least 71% of web traffic (some sources say up to 92%), and the second page is far from a close second: It drops to 6% of website clicks. This steep decline in web traffic is an indicator of just how important the first page of Google is.
4. Increases Your Industry Expertise
Getting on the first page of Google requires you to increase the quantity and quality of your content. Of course it takes time to build up a store of content, and for Google to recognize that you are satisfying the needs of the people searching for your information. However, the increased traffic from ranking higher on Google is well worth the investment and the wait. In addition, writing regularly about your industry and business will require you to stay in tune to what your target audience wants to know, and about the latest in your industry. Appearing

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